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Case studies

Work we have shipped, described properly

Seven projects, one for each thing we build. Each one says what the situation actually was before we arrived, what we built, and what changed afterwards — including the parts that are unglamorous, because those are usually the parts that mattered.

Why no company names? Because we do not have written permission to use them. Every client below is real and described by sector and city; the outcomes are written as what changed day to day rather than as percentages you cannot check. When a client agrees in writing to be named, their name goes here.

A custom ERP for an export order book that lived in spreadsheets
  • Laravel
  • MySQL
  • Redis
  • AWS EC2

Textile export business Karachi, Pakistan

A custom ERP for an export order book that lived in spreadsheets

Orders, fabric stock and dispatch were tracked across three spreadsheets and a WhatsApp group. We replaced all of it with one system the warehouse floor and the management office both work in.

The problem

Nobody could answer “what shipped this week” without an hour of collation, and stock was only reconciled at month end, so shortfalls surfaced after an order had already been promised.

What we built

  • Two weeks on the floor first, mapping how orders actually move from enquiry to dispatch rather than how the org chart says they do.
  • Order intake, fabric stock, production stage tracking, dispatch and invoicing built as one Laravel application.
  • Role-based access, so floor supervisors see their stage and management sees the whole book.
  • Years of spreadsheet history migrated and reconciled before go-live, with a parallel run so nothing was trusted blindly.

What changed

  • Every order has one status, and the whole company reads it from the same screen.
  • Stock is deducted at the point of dispatch instead of during a monthly reconciliation.
  • Month-end close moved from a multi-day collation exercise to an afternoon.
Enterprise Resource Planning (ERP) Solutions
A storefront rebuild that put the catalogue back in the marketing team’s hands
  • WooCommerce
  • PHP
  • MySQL
  • Cloudflare

Skincare brand Lahore, Pakistan

A storefront rebuild that put the catalogue back in the marketing team’s hands

A heavily themed store that took the best part of ten seconds to open on a mobile connection, and where every product change had to go through a developer.

The problem

Traffic was arriving from paid social and leaving before the first image rendered. Bundles and seasonal pricing needed a ticket and a deploy, so campaigns were planned around the developer’s availability.

What we built

  • Rebuilt the storefront on a lean custom theme, with the image pipeline, fonts and third-party scripts audited one by one.
  • Checkout reworked into a single flow that carries both card and cash-on-delivery without a detour.
  • Product, bundle and campaign editing moved into the CMS with guardrails, so marketing ships changes without a developer.
  • Analytics and consent handling rebuilt, so the numbers the team optimises against are actually reliable.

What changed

  • Core Web Vitals pass on mobile — on a mid-range Android over 4G, not only in a lab test.
  • Campaign pages and bundles go live the same day they are written.
  • Checkout drop-off is traced to a real cause instead of guessed at, because the events are now recorded correctly.
E-commerce Website Design & Development
A distributor ordering portal that replaced the phone-and-email order desk
  • Laravel
  • Vue
  • PostgreSQL
  • REST API

FMCG distribution Islamabad, Pakistan

A distributor ordering portal that replaced the phone-and-email order desk

Two hundred retailers placing orders by phone and email into a desk that could not keep up, with credit limits checked from memory.

The problem

Orders were re-typed by hand into the accounts system, which is where the errors came from. Sales reps could not tell a retailer what was in stock, or what they still owed, without calling the office.

What we built

  • A retailer-facing portal with live stock, agreed pricing per account, credit limits and order history.
  • An internal desk view for the sales team, so a phoned-in order lands in the same pipeline as a self-service one.
  • A two-way integration with the existing accounts package rather than a rip-and-replace, agreed after we read its API and its limits.
  • Claims and returns given their own workflow instead of living in email threads.

What changed

  • Retailers place and track their own orders; the desk handles the exceptions rather than the volume.
  • Orders are no longer re-typed between systems, which removed the single largest source of disputes.
  • A rep opens an account and sees stock, pricing and outstanding balance in one place.
Custom Web Application Development
Appointment booking and doctor rotas across five clinics, in one app
  • React Native
  • Laravel
  • PostgreSQL
  • Firebase

Private clinic network Karachi, Pakistan

Appointment booking and doctor rotas across five clinics, in one app

Five branches, five diaries and a call centre reconciling them. We built the patient app and the scheduling back office behind it.

The problem

Double bookings were routine, patients could not see availability without calling, and no-shows were absorbed rather than reduced, because there was nothing in place to remind anyone.

What we built

  • A patient app for iOS and Android: real availability, booking, rescheduling and visit history.
  • A scheduling back office covering rotas, room allocation and per-branch capacity.
  • Automated appointment reminders over SMS, with the message content and timing under clinic control.
  • Patient data encrypted in transit and at rest, role-based access, and an audit trail of who opened which record. The regulatory requirements that applied were agreed during scoping and built to.

What changed

  • Patients book without phoning, and the call centre handles the cases that genuinely need a person.
  • One rota across five branches, so a doctor cannot be booked into two rooms at once.
  • Reminders go out automatically, and the clinics can finally see how many slots go unused.
Native & Cross-Platform Mobile App Development
Document processing automated, and the platform moved off a single server
  • AWS
  • Python
  • Terraform
  • LLM APIs

Logistics operator Dubai, UAE

Document processing automated, and the platform moved off a single server

Proof-of-delivery notes and supplier invoices were keyed in by hand, on a platform running on one VPS with no path to grow.

The problem

Peak-season volume was met with overtime rather than capacity, and one machine held the entire operation. Data entry was the bottleneck and the error source at the same time.

What we built

  • A staged migration to AWS with autoscaling, a managed database and automated backups, cut over service by service so nothing went dark.
  • A document pipeline that reads delivery notes and invoices with an LLM, extracts the fields and posts them into the existing system.
  • A human review queue for anything the model is not confident about — an unattended pipeline that is quietly wrong is worse than one that asks.
  • CI/CD, monitoring and alerting, so the team hears about an incident before a customer does.

What changed

  • Routine documents are processed without manual entry; the team reviews exceptions instead of typing everything.
  • Peak load is absorbed by scaling rather than by overtime.
  • Deployment went from a manual evening job to a reviewed pipeline anyone on the team can run.
AI Integration & Cloud Transformation
Finding out why trial users stopped at the same screen every time
  • Figma
  • Design system
  • Usability testing

B2B SaaS product team London, UK

Finding out why trial users stopped at the same screen every time

Sign-ups were healthy and activation was not. The product team knew where people left; nobody knew why.

The problem

Onboarding asked for a data import before the product had shown anyone what it was for, so the step that proved the value came after the step that lost the user.

What we built

  • Interviews with users who dropped out as well as users who stayed — the ones who left are the ones holding the answer.
  • The onboarding flow rebuilt around a sample workspace, so the value lands before the work is asked for.
  • A design system in Figma carrying the states, spacing and components the team had been re-drawing per screen.
  • Usability testing on the prototype, before a line of production code was written.

What changed

  • New users reach a working view of the product before being asked to import anything.
  • The team ships screens from a shared component set instead of redesigning the same patterns.
  • Design decisions are backed by recorded sessions, which ended most of the internal debates.
UI/UX Design & Brand Strategy
A WordPress rebuild the in-house team can actually run
  • WordPress
  • PHP
  • MySQL
  • Custom blocks

Hospitality group Mumbai, India

A WordPress rebuild the in-house team can actually run

Nine properties on a plugin-heavy site that only an agency could edit. We rebuilt it and handed it over properly.

The problem

Thirty-odd plugins, a page builder holding the content hostage, and a support invoice for every seasonal banner change.

What we built

  • A custom theme with editor blocks built for the content the team publishes, rather than a builder that can express anything and is understood by nobody.
  • Plugin count cut to what the site genuinely needs, each survivor justified.
  • Content and URLs migrated with redirects mapped, so the search rankings survived the move.
  • Two training sessions with the marketing team, and a written runbook for the routine jobs.

What changed

  • Seasonal campaigns and property pages are published in-house, the same day.
  • Page weight and load time dropped sharply after the plugin clear-out.
  • Half a year on, the site runs on the maintenance plan without ad-hoc development requests.
Enterprise WordPress Development

Client reviews

What Our Clients Are Saying

Founders and technical leaders across Pakistan, the Gulf, Europe and beyond partner with OrbixEdge for custom software, web and mobile development, AI and cloud work.
Here is what a few of them have said.

We came to OrbixEdge with a tangle of spreadsheets and WhatsApp orders. They built us a proper ERP in about four months and, more importantly, sat with our warehouse staff to see how the work actually happens. Order mistakes are down and our month-end close now takes an afternoon.

Bilal Ahmed Founder, textile export business · Karachi, Pakistan

Our old store kept falling over on sale days. The team rebuilt the storefront and it stayed up right through our Eid campaign, which turned out to be our best sales day ever. They also reply quickly, even at odd hours, and when you run a small brand that really matters.

Ayesha Siddiqui Co-founder, skincare brand · Lahore, Pakistan

An honest team to work with. The AWS migration was not perfectly smooth, we hit a licensing problem halfway through, but they were upfront about it and sorted it without adding to the bill. Six months in and we have had no downtime.

Usman Tariq IT Manager, FMCG distribution · Islamabad, Pakistan

They delivered our patient portal and appointment system on time. What stood out was that they designed around our front-desk staff, not only the patients. Training was part of the package and the handover documentation is genuinely readable.

Nadia Rahman Director, private clinic network · Karachi, Pakistan

OrbixEdge built our fleet-tracking platform on schedule and within budget. Communication stayed consistent throughout and the handover was clean and well documented. We have already signed them for phase two.

Omar Al-Farsi Operations Director, logistics · Dubai, UAE

We needed proper Arabic support: right-to-left layouts, correct number and date handling, not a bolt-on. They got it right the first time, which in our experience is rare.

Khalid bin Rashid CTO, fintech startup · Riyadh, Saudi Arabia

Professional and refreshingly pragmatic. They pushed back on a few of our requirements for sensible reasons and the product is better for it. Delivery slipped by about ten days, but they flagged it early and kept us in the loop the whole way.

Sarah Whitfield Head of Digital, retail group · Manchester, UK

We hired them to build a customer-facing analytics dashboard. The design and front-end work were excellent. The third-party API integration took longer than the original estimate, but overall they are a strong partner and we are still working with them.

Marcus Thorne Product Lead, B2B SaaS · London, UK

Fast, responsive, and they understood our scaling worries from the first call. The platform has since handled a threefold jump in traffic without a rewrite. Very pleased.

Lin Chen Founder, online marketplace · Singapore

Communication across the time difference was better than we expected. Daily check-ins, well-written tickets, no nasty surprises at the end. The custom booking engine has been stable since we launched.

Rodrigo Alves Engineering Manager, travel platform · Sao Paulo, Brazil

We built our whole learning platform with OrbixEdge over two phases. They are genuinely strong on architecture. It scales cleanly and adding a new course format now takes days instead of months.

Arjun Mehta Founder, edtech startup · Bengaluru, India

They moved our site to WordPress and trained our team to run it themselves. Half a year later we have not had to call them once, which is honestly the best review I can give.

Priya Nair Marketing Director, hospitality group · Mumbai, India

A custom point-of-sale and delivery app, built to fit our budget. It is not flashy but it does exactly what we need and it is quick. They were patient with all my questions along the way.

Hina Qureshi Founder, online grocery · Faisalabad, Pakistan

Correct, thorough, and on time. The integration with our existing systems was done carefully and tested properly before go-live. We value reliability, and that is what we received.

Tobias Brandt Managing Director, manufacturing SME · Stuttgart, Germany

A talented team and easy to work with. Our stock system finally speaks to the online shop in real time. A small bug turned up after launch and they had it fixed within a day.

Elena Rossi Operations Lead, fashion label · Milan, Italy

They took a rough idea and turned it into something farmers actually use. Offline mode, low data usage, they understood the constraints from the start. This felt like a technical partnership, not a supplier relationship.

David Okafor Founder, agri-tech startup · Lagos, Nigeria

A bilingual site in Arabic and English with a donation flow that works properly. They respected our tight window around Ramadan and still delivered.

Fatima Zahra Digital Lead, non-profit foundation · Doha, Qatar

We brought OrbixEdge in to extend our team for six months. Their engineers got up to speed quickly, wrote tests, and left the codebase in better shape than they found it. A clean exit with proper documentation.

James Sullivan VP Engineering, healthcare software · Boston, USA

Detail-oriented and security-minded. They raised the right compliance questions early, which saved us real pain later. Our mobile app passed the external audit on the first attempt.

Mei Ling Tan Product Owner, retail banking · Kuala Lumpur, Malaysia

These guys just get it. I explained what I wanted on a call, mostly in Urdu, and the wireframes came back exactly right. The property search is fast and our agents actually enjoy using the admin panel.

Bilal Sheikh Founder, property portal · Karachi, Pakistan

Reliable and easy to reach. Recurring billing is full of edge cases: failed payments, upgrades, pauses, and they handled all of them correctly. That is the part most teams get wrong.

Rachel Adkins COO, subscription commerce · Austin, USA

They built our student portal and stayed flexible when our requirements shifted midway. There was some back and forth about scope, but it was handled professionally and the final result is solid.

Ahmed Nasser Head of IT, education group · Cairo, Egypt

From first design to launch in fourteen weeks. The app feels premium, it loads fast, and the AI meal-plan feature works genuinely well. They paid attention to the small interactions, and that is what makes it feel finished.

Sana Malik Founder, wellness app · Lahore, Pakistan

Straightforward people to deal with. Fair pricing, a clear contract, and a system that does what we agreed. We had one misunderstanding about hosting that was cleared up quickly.

Peter Novak Managing Director, wholesale trade · Prague, Czechia

Have something similar to build?

Bring us the messy version — the spreadsheet nobody can retire, the system that only one person understands, the app that stalls at the same screen. A 30-minute call with an engineer will tell you what it takes to fix, whether or not you build it with us.

FAQs

Frequently asked questions

The questions that come up in almost every first call — scope, cost, timelines, who owns the code. If yours is not here, ask it directly.

We offer a comprehensive range of software development services, including custom web and mobile app development, ERP and CRM systems, e-commerce solutions, cloud-based applications, and enterprise software development.
Yes. Launch day is the beginning rather than the end. Our post-launch packages cover active monitoring, security patching, feature work and infrastructure scaling, so the product stays reliable as your user base grows.
We specialize in a wide range of technologies, including PHP, Laravel, Node.js, React, React Native, Flutter, Python, MySQL, PostgreSQL, and cloud platforms like AWS and Azure.
Yes, we work with businesses of all sizes, from startups to large enterprises. Whether you need a simple web application or a complex enterprise-level system, our team has the expertise to deliver high-quality solutions tailored to your specific needs.
We work to an agile process built around transparency. It opens with a technical discovery phase that settles the scope and a fixed cost, then runs in two-week sprints, each ending in a tested increment you can actually use, through to launch and handover.
Security is part of the architecture from day one, not an audit bolted on at the end. We use secure coding standards, automated dependency and vulnerability scanning, role-based access controls, and encryption in transit and at rest. Any compliance requirements specific to your sector are agreed during scoping.
We handle project timelines and deliverables through careful planning, regular communication, and milestone-based delivery. Our project managers work closely with clients to establish realistic timelines and ensure that deliverables are met on schedule.
You do. On final payment, 100% of the source code, repositories, infrastructure access and intellectual property rights transfer to you. We do not lock clients into proprietary ecosystems or licences you cannot leave.

Still have a question? Read the full Help Center — pricing, timelines, process, security and code ownership.